Rubicon Law is pleased to announce that we had acted for the Roojai Group (Ignite Thailand Holdings Ltd) (“Roojai”) in its acquisition of Lifepal Technologies Pte. Ltd. (“Lifepal”) which completed in January 2024.

Roojai is the leading digital insurance company based in Thailand distinguished for its sophisticated online platform catering to diverse insurance products. This acquisition of Lifepal, an Indonesian digital direct-to-consumer (D2C) insurance marketplace, marks a pivotal move for Roojai as it extends its footprint into the Indonesian market.

Lifepal boasts one of the largest online distribution channels in Indonesia and has reportedly over 2 million visitors monthly.

This collaborative partnership would allow Lifepal to tap into Roojai’s expertise and knowledge to enhance its performance. Consumers in Indonesia are also expected to benefit as parties work together to enhance the affordability of their offerings and elevate the overall customer experience.

For more information, please refer to:

https://www.roojai.com/en/article/press-release/roojai-group-acquires-lifepal/

https://www.insurancebusinessmag.com/asia/news/breaking-news/roojai-acquires-indonesian-online-broker-lifepal-472949.aspx

https://fintechnews.sg/83588/indonesia/former-lazada-execs-insurance-marketplace-lifepal-acquired-by-roojai/

https://coverager.com/second-insurtech-exit-this-month-roojai-acquires-lifepal/